Eyelash serum refers to cosmetic products that are designed to nourish, condition, and stimulate eyelash growth when applied regularly. Eyelash serum contains ingredients such as peptides, proteins, vitamins, fatty acids, and other herbal extracts that help nourish the hair follicles of eyelashes when used over time.
The Global Eyelash Serum Market is estimated to be valued at USD 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024.
Eyelash serum improves the appearance of eyelashes by making them look thicker, longer, darker, and healthier. It gives a wider-eyed, awake look without extensions, lifts, or makeup. The global eyelash serum market is mainly driven by the increasing preference for appearance enhancement products among consumers. Rising awareness about the benefits of eyelash serums such as making lashes look naturally thicker without extensions is also fueling the Eyelash Serum Market Demand.
Key Takeaways
Key players operating in the eyelash serum market are Rodan & Fields, GrandeLASH-MD, RapidLash, NeuLash, Peter Thomas Roth, Lashfood, Shiseido, and Vichy.
Some of the key opportunities in the global eyelash serum market include growing interest in organic and natural ingredients, innovations in product formulations, and expansion into untapped regional markets.
The eyelash serum market is expanding globally with rising consumer spending on appearance enhancement products in developing economies such as Asia Pacific and Latin America. Increasing online availability of eyelash serums through e-commerce platforms is also boosting the market growth.
Market drivers
The key driver propelling the eyelash serum market growth is the rising focus on facial aesthetics and appearance enhancement. There has been substantial growth in the number of minimally invasive eyelash treatments and procedures globally in the last few years. Eyelash serums are a popular alternative to eyelash extensions and lifts as they help achieve a similar appearance-enhancing effect naturally. In addition, growing awareness about the anti-aging benefits of eyelash serums through social media marketing campaigns by leading brands is another major factor driving their increased consumption worldwide.
PEST Analysis
Political: The regulations regarding the ingredients used and production facilities for cosmetic products impact the eyelash serum market. Standards ensure safe ingredients are used.
Economic: Consumer spending power influences the demand for eyelash serums. As incomes rise in developing nations, more women can afford premium beauty products.
Social: Societal pressure to achieve beauty standards leads to the rise in popularity of eyelash serums. Videos and advertisements increasingly feature women with voluminous eyelashes.
Technological: Advances in active ingredients and applicator designs lead to more effective eyelash serum formulations. Microneedling rollers combined with peptides and vitamins now proliferate the market.
Geographical concentration of market value
The North America region accounts for the largest share of the eyelash serum market in terms of value. Various local and international brands have a strong presence across retail channels and e-commerce websites in the United States. The high disposable income and busy lifestyle of consumers drive the demand for eyelash serums that enhance appearance with minimal effort.
Fastest growing region
The Asia Pacific region is projected to witness the fastest growth in the eyelash serum market during the forecast period. Rapidly growing economies such as China and India have witnessed a surge in working women population with rising beauty consciousness. International brands as well as local manufacturers are launching affordable eyelash serums tailored to Asian hair and eye types. Mass awareness through digital media and social influence of celebrities and influencers boost the market growth.
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About Author-
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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